Archive for November, 2008

NO I.D. – Behind The Soul – Part II

Sunday, November 23rd, 2008

In the 2nd and final installment of THE iStandardProducers.com interview, NO I.D. provides some hope for a “Kanye West / Common No I.D.” album and how interviews as such can hopefully bring certain artists together. He also tells iStandard’s Don Di Napoli about how he turned down an executive A&R position at Sony/BMG last year, and why.

TO LISTEN CLICK HERE!

Track-By-Track Review of T.I.’s “Paper Trail”

Sunday, November 23rd, 2008

Paper

REVIEW BY RHYTHM J

What’s up iStandardProducers.com. Rhythm J here to go track by track with TI’s Paper Trail which is already shaping up to be classic by the buzz and popular opinion. Lets check to see if ALL the tracks live up to the hype or if everyone is just listening to the radio records.

To be fair, I listened to these tracks and rated the records BEFORE checking the credits – this way I was fair and didn’t worry about the current brand name of a certain producer name and took the music for what it was. There were some obvious giveaways in which I already know who produced the track, but honestly, I checked the credits after I wrote this review. I’ll try to keep it as real as possible.

Track 1 ‘56 Bars (Intro)’ (prod. By DJ Toomp)

It is what it is… an intro track – nice for a warm up for the album. This is one of those beats that depend on the artist – and TI ripped it. The beat was solid – made me want to go to the next track to see what’s good!

Track 2 ‘I’m Iilly’ (prod. By Check Diesel)

Nice ride cymbal, I love how it resonates! And what the hell is that vocal/synth in the background! Never heard that before… dope. And once you think you heard all the elements in the beat, Chuck throws in some more sounds around 1:13, just when I was getting restless. The kick/808/bass combination was phenomenal ESPOECIALLY in the fills! WHAT! It like goes from a drum sound to a whole other instrument!

Track 3 Ready for Whatever (Prod. By Drumma Boy)

The guitar feedback/synth sound is REAL hot. That “low to high pitch” sound is a little cliché in my opinion, sounds like he got that from Just Blaze’s sound library… however I do like these epic sounding beats. Again the low end is thick as all hell when the bass comes in.

Track 4 On Top of the World (Prod. By Nard and B)

First record that fully caught my attention 100%. I actually paid more attention to the lyrics on this one than the beat. The track served as a nice backdrop without distracting the listener. It’s catchy, has a nice groove, well structured etc. Ludacris did his thing on this one. 2 kings of the Dirty Dirty on the same track, you southern rap fans probably loved this one. I’m impressed the number of sounds and complexity of this track blended as well as they did, not an easy thing to do as a producer.

Track 5 Live Your Life (Prod. By Just Blaze)

Man…

To be honest, every time I hear this track it reminds me of that fat kid on youtube… If you don’t happen to know what I’m talking about, check the video…21 times platinum (in youtube hits lol) http://www.youtube.com/watch?v=60og9gwKh1o.

But anyways. One sound that can go unnoticed but fits that beat nicely are the strings! I think it’s shows an appreciation to other genres when things like that are in today’s music. If you soloed those strings you would have a nice classical piece on your hands. Also the sound that hits with the kick… not on every hit but the 1st beat of the bar (plus other hits) give the kick that extra umph that give people a reason to like this track and not knowing why they do.

Track 6 Whatever You Like (prod. By Jim Jonsin)

The beat is screamin radio! It’s simple, it’s catchy, it’s not crowded, and it was well done. What drives me crazy is the SNARE! Who produces a beat and thinks “hm this little 808 snare by itself will be cool, I won’t layer this at all except for another tiny ass clap and this beat will STILL be crazy” Jim Johnson is a beast Plus I love that Legend of Zelda sounding part in the beat – crazy sound selection. And the outro was a nice touch. “Hey Jim”

Track 7 No Matter What (Prod. By Danja)

Probably My Favorite Beat on the Album! This shit just makes me want to get up and just do something, anything! Real inspirational. And then when that chorus hits at 1:20 it’s like wtf I thought this beat couldn’t get any better. Love the organ, takes you to church… but it’s not one of those corney ass soap opera organs, this is like one of those high budget church organs lol. Again I find an efficient but not overwhelming use of a guitar (or guitar sound) sound in this album.

Track 8 My Life Your Entertainment (Prod. By Drumma Boy)

Don’t know what I think about having 2 organ beats next to each other in an album. And Dammit! That Just Blaze sounding effect again… go away already!! That shit just bothers me! I love that bass and the synth tom triplets. Usher did his thing on the track too – dope hook.

Track 9 Porn Star (Prod. By Lil C)

Whoa, broke the ankles wit the left field shit. This. Beat. Is. Hot. What are those little high pitched vocal/breathing synth sounds!? That makes this beat organic with life. I could give a damn about the lyrics… I’m just hearin this beat right now… I like how Lil C fell back on the kick a little… you don’t need a hard kick for this beat, it maintains the intimacy that way.

Track 10 Swing Ya Rag (Prod. By Swizz Beatz)

This record is simply the most fun on the album. This is NFL pre game music. Bench Press and punching bag music! It’s Swizzy with another banga!

Track 11 What’s Up What’s Happenin (Drumma Boy)

This track sort of reminds me of the intro track of the Dynasty album, but the 2008 version. Similar chord progression. (and that fuckin JB sound AGAIN!? STOP IT!) This record is very BIG sounding – monumental shit.

Track 12 Every Chance I Get (prod. By DJ Toomp)

Solid beat, it’s cool for what TI is doing with this album. The marriage with the artist was there. Well mixed, clean, the drums bump. I’m not a big fan of the underlying bass line, I think if there was some more sub to it that would sound better. But there’s a reason for everything, maybe it didn’t blend well… One thing that stood out was spots like at 1:02 when the drums broke down to strait quarter notes, that shit just programs your head to nod. “PARTNA!”

Track 13 Swagga Like Us (prod. By Kanye West)

I mean… damn, Kanye shows us once again that you don’t have to pick a 70s sample to sound hot. I keep seeing this more and more in the industry. The wordplay and lyrics of this is filled with massive um… swagger?… On another note… Jay Z tryin to sing = HA! I can’t hate tho I got nothin but love for such a legend. The vocoder/autotune/T Pain effect could have sat on the bench for this one in my opinion. Another thing is the drums aren’t necessarily bangin hard, but they’re still hot… most producers need to learn that LOUD drums does not equal HOT drums! They just cut thru enough that you hear them clearly and compliment the record. I think we will be hearing this one for a while!

Track 14 Slide Show (feat. John Legend, Prod by Blac Elvis)

This beat took me to a hip hop dreamland. Made about half of my current stress go away. The backing synth behind the piano did it for me. It brought the musicality out to a whole other level. Def gets the most melodic award. Kudos on the usage of the pitch wheel at 2:28. Well done on the hook Mr. Legend. I’m impressed.

Track 15 You Aint Miss Nothing (Prod. By Drumma Boy)

This should have been the last track on the album. I’m likin the combo of piano, acoustic guitar, and … what is that live saxophone? Stop playin! This is like the lounge hour with TI the open mic poet. He is pushin the envelope on this album. Who else in the South is doing this!? (hm… I say that now, but wait till Theater of the Mind comes out)

Track 16 Dead and Gone (fat. Justin Timberlake, prod. by Rob Knox, and Justin Timberlake)

WOW! The drop smacks you in the face… I had to run that back! Lol No disrespect to JT, but I think a female would have sounded better on the hook. You can also hear the Timbaland influence on this track – JT was probably getting some lessons on the side. And what’s up with that left field sound of someone brushing their teeth really fast in the background lol. Well… that’s what I hear lol. That sound is just there to play with your mind.

Really strange way to end an album with an incomplete string line… but then again, should I be so picky??

TI’s Paper Trail turned out to be something special. It brought a strong form of lyrical intelligent life to the hip hop southern planet. Not an absolute perfect album, but packed full of highlights! I hope T.I. continues to lead by example as he did with this album in the years to come.

“Celebrate” (Feat. John Legend) by Cassidy from B.A.R.S. – produced by Devo Springsteen

Sunday, November 23rd, 2008


“CELEBRATE” feat JOHN LEGEND by CASSIDY produced by DEVO SPRINGSTEEN from “B.A.R.S.”:
When and where did you make the track?
I made the track in my apartment in the East Village in Manhattan
What did the artist think when they first heard it?
Well first Kanye worked with Puffy on his last album and that beat was gonna be for Puffy.. Then Ye wanted to use the track for his second album, Late Registration, but apparently they told Puff they were gonna use it and Puff is like “No its definitely on my album dont use it!” so they didnt record it. Then Common is calling me while Im in a different session-now mind you Ive never really spoken to him & def havent given him any number and hes calling like I need this track.. Then that fell through and Cassidy had been in to itmost of this time anyways.. Im really happy about how it came out. Having Legend on the hook didn’t hurt either.

 

What was the studio session like?

Cool. I made the beat then had a couple friends play guitar and bass over it.. On some “Get By” vibe. In the studio I told Cassidy to change the line in it where he shouts out Kanye cuz everyone would think Ye did it but he never did…lol

First time you heard it on radio or in club what were you thinking?

How crazy it is to be listening to this “brand new” track on the radio that I had been hearing for years..
Anything else you can tell us that revolves around that track (funny story or weird event that happened with the track)?
Just it goin through so many hands.. Im like damn son I got other hot joints!!
PLUS, CLICK HERE TO SEE THE iSTANDARDPRODUCERS.COM VIDEO INTERVIEW WITH DEVO!

IMG’s Drawzilla – Almost There…

Sunday, November 23rd, 2008

IMG’s Drawzilla – Almost There…

“Almost There” written by J Hatch

Producers are generally creative people. Their inner passion for making good music seeps out in every sound programmed. Some use software, some use hardware, some mix it up, But all should be able to deliver a record. One passionate producer who is ‘Almost There’, who is all about delivering records, is Drawzilla of Inasirkl Music Group. Steady in the game for over 8 years, Drawzilla has worked with legends such as CL Smooth, Sadat X, AG and OC (DITC), to the up and coming artists breaking into the game with major impact such as Skyzoo, Sha Stimuli, Sic Osyrus and more. Armed with a new mixtape ‘Zill’a World’ Volume 2 (Hosted by Bedtyme357/ Remy Ma’s DJ), a passion to create records and a strong will to succeed , Drawzilla is reaching his dreams one track at a time.

 

What’s going on Drawzilla? For those unaware of the name just yet let the readers know some things about you.

Basically, I’m a hard working dude who happens to enjoy music. I started off as an emcee in my early days and decided to go full steam with production and writing hooks to give a concept of my records. I’ve been in the music business full time for 5 years strong, and have a passion for creating melodies through instruments and lyrics. I love what I do and wouldn’t trade in for the world!!

You’ve been doing your thing for quite sometime. Having worked with legends like OC, AG, Sadat X and CL Smooth to name a few, how did those experiences help mold you as a producer?

Well it taught me how to make records as oppose to beats. I never had the opportunity to work with legends like them, so my “directing a session” skills wasn’t at the level it should have been. AG was the first artist that got me notoriety in the game. At that time, I struggled making a name for myself, so Dre allowed me to be myself and I gave him some powerful tracks. We had some great chemistry in the lab, so it was easy making bangers. CL, same thing. I worked with him in Vance Wright’s studio (Slick Rick’s dj) in New Rochelle. He picked 2 tracks and knocked out some tight vocals. I mixed them along with Vance, and that started the relationship! So I learned about making records and engineering, back then.

You had the opportunity to work with DITC again on the new album and produced 3 tracks. How did you a showbiz link and what was the process like in regards to the creative process on the records you produced?

I’ve known D Flow for like 7, 8 years. He is a member of D.I.T.C. and is creating a solo album w Show. When I reconnected with him at a showcase J Hatch organizes, he told me he needed some records for an album. He introduced me to Show and I sat with them for a listening session at the old D & D studios. Premo is in one room, Show is in the other. I played about 30 tracks. They picked out 8, and now I m on D.I.T.C.’s The Movement dropping NOV 18th! Flow and Show allows me to be me. I layed hooks for the project and tracked out instruments. We have great chemistry … I learn alot from Show and his engineer KC.

You recently dropped your second installment of Zilla’s World, who is on the cd and what is the concept behind the title?

Zilla’s World is a compilation album of many emcees and singers I truly believe in, aligned with my production and creative ideas for hooks. My success has been based on me choosing who I feel is the best, and represents me as a producer. Artists like 2ew Gunn Ciz, Esso, Sha Stimuli, Lexx 9 Eleven, Sic Osyrus, etc, I feel are extremely competitive with the top artists in the game. They are keys players in my world of creativity, so I made smashes with them to showcase us as hit makers. We all live in this world with people that shape us as individuals. Therefore, the title Zilla’s World came about years ago. Its now starting to become radio soon, mixtapes, and TV on youtube!

When handling the production for a complete CD that contains some of today’s illest emcees and talented singers, how do you ensure the well roundedness of the presentation while allowing each artist to do what they do creatively?

First off, once I make a decision on who I want to make records with, I feel 100 % confident that they will deliver. So honestly, I allow them to be the artist full steam. I throw my input in here and there, but I somewhat put them on a pedestal and say ” Do you fam “…. I have confidence in the artists I believe in so it’s a simple process 95 % of the time. I do believe I ‘m a good judge in knowing true talent and picking a hit record. For instance, when I hear Maino’s record ” Hi Hater” for the very first time, I knew that was it. ALL my peoples doubted me. ALL of them lol!!!!

So now that Zilla’s World is out, what’s the response been like on the streets and sites?

We’re actually in the process of promoting it right now, being that it just dropped; however I’ve gotten great feedback honestly. We’ll see soon the majority response to the project. You can download it for free at www.myspace.com/Drawzilla

As a producer in today’s saturated music market, how do you stay a cut above the rest and market yourself effectively to get seen and heard by more people in efforts to grasp their attention towards your sound?

I am my own publicist and manager for now. But, I record video blogs, write blogs, send bulletins, comments on myspace, play records at my producer shows, DJ at the events, do live beat making sessions on line, to expose myself as a producer. I don’t ask for handouts any longer because I feel it’s a waste of time. I have yet to get a check from an a&r at a record company. I don’t wait for that!! I sell tracks to my peers and independent execs, and create my own oppts to make money and create a buzz. I have tried that way continuously, and it doesn’t work for me, maybe someday, but for now, I do me!!!

You also work with a lot of the ‘buzz worthy’ artists coming up in the tri state area, what is the value for you as a producer to do so?

Ah man, aligning myself with an artist like Skyzoo creatively, has benefited me in the long run. I’ve gotten great responses from folks over seas about the ” For the love of the game ” record we did. We were slotted in a radio play list because of that joint. Sky has a buzz so it pushed me to that next level. Big shout out to Pay from Royal-Radio for the great look!

What’s next on the agenda for Drawzilla?

To be honest, I have no agenda lol. Agendas are for folks who know exactly what they ‘re doing lol. I make records and still struggle as a producer of getting that huge placement so I work hard. That’s my agenda. I stopped making agendas years ago and starting making real music. God has the agenda, not me.

Where can people those who seek production make a serious inquiry?

Hit me at www.myspace.com/Drawzilla … or Imgdrawzilla@gmail.com

CLICK HERE THE IMAGE BELOW TO DOWNLOAD A COPY OF THE BRAND NEW “ZILLA’S WORLD”

 

Any shouts or plugs?

J Hatch, Bedtyme357, Khadejia, Jontel, Sic Osyrus, Dejha B, and Priscilya Marie. That’s IMG! Don Di Napoli, I see you.

Steve Sola – HMIC (Head Mixer In Charge)

Sunday, November 23rd, 2008

 

STEVE SOLA – HMIC (Head Mixer In Charge) written by J Hatch

One of the most crucial parts of the recording process is the overall mix. With new technology a lot of producers think that they can cut corners and get away with a shoddy sound quality. One guy who begs to differ is Steve Sola aka The Mix King. From Co Executive Producing for the likes of Prodigy (HNIC2) to writing and producing for major projects with Tyler Perry, Steve has his ear to the streets and knows exactly what the finish project should sound like

 

Hey Steve, how are you? For those who may be unfamiliar with the name but most likely familiar with the music, let the readers know some background on yourself.

Hi I’m Steve Sola also known as the Mix King. I’m the Co-Executive Producer of Prodigy’s (from Mobb Deep) album HNIC2. I’ve contributed my talents as a producer, mix engineer, writer and musician on countless music projects. I’ve been the engineer and mixing engineer for Mobb Deep for 11 years. Along the way I’ve also helped in additional production of the albums.

 

Word is, you got your start in the music industry as a guitarist, how did the transformation to producer then engineer occur?

I’ve been playing guitar for over 25 years. That’s my first strong musical passion. I was in bands and my music was played on the radio and in the clubs. I was doing shows at places like Studio 54. I was writing songs for the bands that I was in and really that’s a big part of producing, you know writing songs, ideas and things like that. A maker is not a producer to me. I started recording my band between albums and the recordings were sounding good. Some of my friends started asking me to record their music. I was like wow, I could make some extra money recording. I guess that’s when I started engineering, sort of. When I went to school for Audio Recording and then got my second intern gig at Soundtrack in NYC in 1993 is really when my engineering career started.

You have engineered some big projects such as Jodeci and Nas, when it comes to hip hop vs. R&B projects is there any specific differences in regards to the mix or sound that an engineer may want to influence to get the best possible quality level?

In the 90’s, I believe, there was more of a difference between the two styles. Hip Hop was more raw with the bass and drums more upfront. More gritty overall for the most part. The vocals and snares had more reverb then today. R&B was more vocals and music oriented. Usually a more glossy and polished sound. The gap between the two styles today is getting narrower. R&B could have gritty hip hop styles beats and vice versa. When I was working with Jodeci and Devante we had songs with 100 tracks. On a couple of songs we used every input on the VR60 available, 120 channels. We used a digital 48 tracks machine and two 24 tracks analog machines. Clarity was extremely important and the right EQ usage essential. With a lot of Hip hop Artists we used less then 24 tracks most of the time. Sometimes just kick, snare, hat, bass and loop for the music. But regardless of the amount of tracks the sound has to be big and knock.

Lets talk about your involvement with Prodigy’s HNIC2 Album, you are The Co Executive Producer on the project, how did you and the MOBB link up and what’s the chemistry like in the studio?

The first song I did with the Mobb was Mariah Carey “On the Roof ” Remix. I thought they were amazing artists. I’m not sure but I think Poke and Tone must have requested me for that session. In the mid 1990’s I was recording Nas “It was written ” album with Poke and Tone. I think Nas is one the best rappers of all time. But then at the same time I started working on Mobb Deeps “Murda Musik”. I was like “wow” this music is incredible I have to work on this project. Havoc and Prodigy were as good as Nas on the mic but the MOBB DEEP music was just overwhelming. I wish I could have done both but Murda Muzik took two years to make, 365 days a year and 16 hrs a day to finish. I could not have done both. I’ve been working with Prodigy for 11 years now and I did the first HNIC album. It was just me and Pee back then, mixing the songs in the studio, working hard and concentrating on doing the best album possible. That was his baby, his masterpiece. So when it came time to do the second HNIC2 we brought it back to the essence of the first one. Prodigy asked me if I would want to be the Co-executive producer along with the Alchemist for the HNIC2 and I was like ‘shit yeah’. I think he chose me because of my work ethic, I’m relentless. I also love the music and of course, well probably, my musical talents and my ear for good music.

You also had the opportunity to write and produce the lead single on Tyler Perry’s ‘Daddy’s Little Girl’ movie not to long ago, how did you get involved in that project and what was your creative approach in regards to the song concept?

I got involved in the project because of my man Taheim connections, vision and grind. He was the one that introduced me to his artist C.Terrell and said to me that we should work together. Me and Terrell basically wrote the whole song and produced it. It was just a song that we felt strongly about. Me and Terrell got more of those heartfelt songs. Some people at Atlantic got involved, helped produce and put Anthony Hamilton, Jaheim and Musiq Souldchild on the song. They gave it the star quality treatment. That was a Blessing to have such great singers on that song. R. Kelly, Tamika Scott, Whitney Houston, Cissy Houston, Dionne Warwick and Family, Yolanda Adams, Brian McKnight, Beyoncé and more were on the soundtrack for the movie so it was an honor to have our song be picked as the lead single.

You are a very successful producer with over 15 Gold, Platinum and Multi platinum records, I am going to guess that aside from your talent, relationships have played a key role in your career, for all the new producers on the come up, how do you explain to them just how important the aspect of networking and building real relationships are in this crazy music business?

Just be yourself, because “networking” with out being genuine sometimes is too corporate for me. If you’re trying to network with an artist or something, do it because you like the artists music not just to get ahead. Relationships are built after you prove yourself and your talent speaks for itself. You have to be consistent, talented, trust worthy and so on.

How do you feel about the quality of some of the records you hear on the radio today?

The quality of the music on the radio is been going down hill for some years now because a lot of people recording are not engineers they are Pro tools operators. That goes for recorded music in general. Well the radio is not as bad as mixtapes, music on the Internet or mp3. Mp3s sound awful. Mostly non professionally recorded music just sounds awful, I can’t listen to it.

Alot of artists try to cut corners and leak records prior to the proper mix, why is the mix on a record so important in today’s marketplace?

It’s like getting the engine of your car fixed but not the dents, rust and paint done on the car. And the inside of the car is all dirty. It just does not make sense, your not doing justice to your own song like that. Its song abuse.

 

Are there any producers or artists that you have not yet worked with that you would like to? Any dream collabos?

I wanna work with Dr Dre directly. I’ve worked with his music before. I recorded Nicole Scherzinger for 50 Cent “Fire” and the Mobb Deep song “Nightmares” both produced by Dr. Dre but I never worked with Dre directly. The Neptunes, Will I Am, Jay Z, Madonna, T.I., AC/DC there is so many more.


What’s next on the agenda for you Steve?

Upcoming projects include “Wrecking Havoc” compilation entirely produced by Havoc of Mobb Deep, Awesome Music Group compilation “Vox/PlainTruth Files” featuring : Mobb Deep, Havoc, Prodigy, Kymani Marley, Hot Rod, Cormega, Nyce da Future, 40 Glocc, Kurupt, Q-tip, C-Murder, Imam Thug, IM3, Genesis, Enjoli, Mazaradi Fox etc. NBK “Road to Glory” compilation, Imam Thug “Rap Prison”. Gregory B. Compilation. All albums executive Produced by Steve Sola aka The Mix King Producing songs for Worldwide Warriors, Sleezo Bang, R. Fox, Lamarr Renee, Big Noyd etc. Executive Producer for the Prodigy HNIC2 completely in spanish. I’m working with Voxonic co-founder Arie Deutsch on that. We are using Voxonic technology software, which transforms voices, making it possible to replicate any person’s voice in any language. You will hear Prodigy whole HNIC 2 album in spanish.

If someone wanted to make a serious inquiry about your services how can they get in contact with you?

www.themixking.com

www.myspace.com/themixking

OR FOR SERIOUS INQUIRIES ONLY EMAIL ME HERE


Any last shouts or plugs?

Free Prodigy, my dude, Havoc, Mobb Deep, Voxonic ,Ron Artest, my Plain, Truth Ent team of producers/engineers : Creon, Gregory B., Randy, Vinnie, Damon, Derrick, Schmirk, Pavel, Hitz. My family and my son Leo.